Social media is becoming more and more frustrating, right? If you have used it to connect with your audience for ten years or so, you undoubtedly have seen crazy changes in your reach. If you’re new to social media for business scene, reaching 2% of your audience probably feels pretty normal.
But if you’re not reaching your audience, how are they going to know who you are and all the wonderful things your business can bring them? When it comes to building a loyal following, there are several things you can do. Ultimately, reach is still dependent on the platform’s algorithm, but every social media channel claims to respond to value. To reach more people, you need them to see you as providing valuable content they want to interact with. Here’s how you can start doing that. Get Your Business in Good Social Media ShapeBefore we get into strategy and posting ideas, it’s important to get your social media accounts in good shape. Make sure your profile is complete, up to date, and visually appealing. Use a high-quality profile picture and cover image. If you have a profile you are no longer using, don’t just leave it languishing. Add a few posts to it about where you are posting now. An image post or funny video can help people who find you on one platform, locate you on another. Use analytics tools to understand where you are now. Identify what types of content resonate most with your audience. Check when they are most active. Use that to influence your posting content and scheduling. As you change your posting, track your progress to see what’s working. Finally, keep up with the latest social media best practices and algorithm changes. They are always evolving changing. Now, let’s talk about content. Start with a Strong Content StrategyWe all know stories about how a video went viral, but for business you need to develop a strong and consistent strategy that revolves around dependable and valuable content. If something goes viral, awesome. But don’t count on it as part of your content strategy any more than you would see buying a lottery ticket every week as a way to fund retirement. When creating a social media content strategy for business, you want:
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AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
October 2024
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