If you’ve ever spent any time creating or consuming content, you have either written or read apiece that proclaims some marketing trend is dead or something is “king.” Be it a social media platform, marketing activity, way of doing things—one thing is always going out of fashion, and something is lauded as taking its place.
This article is no different. Today, we’re asking the riveting question—Are blogs dead (or dying)and can we blame AI? Of course, I had to turn to AI for the answers. First, let’s see what AI has to say and then I’ll give you my marketing take. Video Killed the Radio Star or AI Killed the Blogger According to AI, blogs are not dead so our question about AI killing blogs doesn’t appear to be a valid one. However, how valuable will written content be when it all starts to sound the same? If you are using AI to write your business blog, make sure you’re doing the work to help it understand your blogging goals and tone. If all blogs begin to sound the same, the format will surely die (my prediction not AI’s). In fact, AI writes that blogs are thriving in many ways. Here’s why:
Now that we can breathe a sigh of relief that blogs aren’t dead, let’s focus on whether they are worth the time investment as part of your marketing strategy. Return on (Time) Investment and SEO While starting and maintaining a blog does require a sizeable investment of time (or resources if you pay someone to do it for you), the potential return can be significant when you factor in the following:
The answer depends on your specific goals and resources. If you have the time and expertise to create valuable content, a blog can be a powerful tool for growing your business. However, if you don't have the bandwidth to create high-quality content consistently, it may be better to focus on other marketing efforts. After all, your blog won’t be successful if it’s just one large advertisement for your business. You want to help educate, inform, and entertain your audience (or at least help them get to know you better). Buy, buy, buy, isn’t going to get you there (no matter how catchy that boy band song from the 90s is). But that’s not to say you shouldn’t blog. You just need to ensure that the time you spend is worth it. Here’s how you do that: Making a Blog Worth Your Time
While most marketers will tell you that your website is the best place for your business blog (since you own it and it’s a great way to drive traffic to your site), there are reasons to go elsewhere—such as revenue, pursuit of a new audience, or desire to try a different approach or strategy. Additional considerations include your industry and your goals for your blog. Many bloggers are using alternative blog homes such as:
Deciding to stay home or blog elsewhere needn’t be an all or nothing approach. You can write a blog a month for other sources and use it to reach out to more readers. Most alternative blog spaces (meaning ones not owned by you) will allow for a link back, a bio, or by-line. So, there are SEO as well as audience reasons to spread out. Remember, a blog is just one component of a strong marketing strategy. While many people argue that audiences don’t read these days, blogging for SEO is still a compelling reason to create new content for your website. Choose a post length and posting commitment that you can manage and use the written word to make humans and search engines interested in you.
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