If you are in a client services business (especially one where your clients might return over and over), one of the best things you can do to set yourself up for success is to understand who you want to work with and who aligns with your skills and talent.
If you’re just starting off, or you’ve fallen on hard times, it’s tempting to work with anyone and everyone. But you’ll end up sabotaging yourself in the long run when you choose to work with the “wrong” clients. After all, there are limited hours in the workday. If you’re plugging just anyone into those spots, there may not be room for the clients that you find the most desirable. Why Do I Need an Ideal Client? There are two reasons you should get very clear on who your ideal client is—knowing who they are makes them easier to target from a marketing perspective and you’ll be more satisfied with your business in the long run. But how do you know who your ideal client is? Isn’t your ideal client anyone who can pay? Hardly. Yes, you want someone who can pay but that shouldn’t be your only criteria. It’s important to understand how to identify the people you work best with. Part of that is defined by the nature of your business or industry. But part of it is also how you want to shape your business. First, ask yourself the following questions to understand your ideal customer. They may not all apply to your type of business, but they are a good start. Then use your answers to adjust your marketing and design a customer questionnaire to ensure you’re working with people who are a good fit for the kind of business you want to have. 15+ Questions to Ask Yourself to Identify Your Ideal Clients While it’s tempting to work with “just anyone,” you will be more efficient, happier, less prone to burnout, and more passionate about your business if you are selective with your clients. Ask yourself:
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October 2024
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